Patricia Kagwiria Makhulo asked:


As a home party consultant and direct sales consultant for a home party plan or direct sales company, it is rather important that you learn how to market your business, find recruits and hostesses, because  Home Party Business is booming, just ask Warren Buffet, the richest man in the world and oh by the way he own three home party companies e.g., Pampered Chef!

Marketing through home parties and home party sales has been be identified as one of the most effective methods of marketing with business opportunity companies.

Home party companies place many restrictions on their home party consultants and direct sales reps. when it comes to marketing!  And yet many are seeing wonderful results

But what separates the struggling, frustrated, heartbroken, cash-poor Home Party Plan Business Owner and direct sales consultants from the confident, pink Cadillac driving, white Mercedes Benz owning, obviously clued-in home party plan marketers pulling in huge numbers and results (EVEN in this chaotic, soul-sucking economy)?

(No, wait ESPECIALLY in this chaotic, soul-sucking economy). While average home party business owners are cowering in bed with the covers pulled over their head the top home party sales representatives are still fearlessly bringing home the bacon, even as everyone else panics and freaks out!

Have you ever wondered how the top earners in your direct sales home party company got to be so successful while you struggle every day to build your organization? 

I can tell you this:

It’s not because they’re any smarter than you are

They don’t work any harder (in fact, they work LESS)

And it’s not because they’ve spent thousands of dollars on high priced

seminars (although I highly recommend you attend the ones I hold and I

they will be reasonably priced ?)

The reason behind their success, get this, is the fact that they implement a system!  I know seems so simple huh!

Home Party Marketing Tip: Create Systems That Will Do The Bulk Of The Work

I practically famous for this quote:

“95% of people fail when they start a business without a system.

95% percent of people are successful when they start a business with a system!

- Entrepreneur Magazine

A system constitutes a set of connected things or parts forming a complex whole, in particular a set of things working together as parts of a mechanism or an interconnecting network. It spells:

S-ave

Y-our

S-elf

T-ime &

E-nergy

M-oney

If your home party plan system involves the 3-foot rule, list of 100 or more, hotel meetings, 3-ways, everyone with a pulse is your prospect, then repeat after me: time to re-group!  Those are all methods, functions and/or processes, not systems.

Systems are able to run with very little human involvement.  Think about all the systems in your body.  Do you have to manually pump your heart to get it to force blood to the rest of your body?  As I’m typing this report, I don’t have to think about the position of my fingers on the keyboard, or lifting them up and down.  My nervous system takes care of that for me.  Think about how long it would take to create this eBook without the assistance of the systems in my body.  Hint:  you wouldn’t be reading it right now!

Just like your body, your home parties business needs systems to function, grow and defend itself from outside forces that mean harm.  So get a system and put it to use right now!

And I belive I have just the thing for you, The Little Black Of Home Party  Plan Marketing Success is system like none other, provides tips on how to generate ongoing  home party sales and some of the best ways to promote yor home partys business!

Additionally you get Home Party Plan & Direct Sales Marketing And Training all in one place!  Isn’t it about time you create a cash flow?



parties

Patricia Kagwiria Makhulo asked:


Direct sales and home party businesses are booming. Direct selling is definitely the wave of the future as the world goes the current economic restructuring. With party plan companies blooming on every street corner how do you pick the right home party plan company for you? Do you like jewelry? How about make-up? Perhaps food is your thing, no fashion! Skin-care, that’s it! Seems as long as there are products being made, there is a party plan company selling it. The following are the 7 Pillars & Tips For Direct Sales Home Party Consultants for the success to consider when selecting a party plan company.

1) You, The Home Party Consultant: As an independent direct sales home consultant you are the company representative. People will judge the company by how you conduct yourself and your direct selling business. If you find people are a little resistant to what you have to say, don’t take it personally. I can guarantee they had a bad experience with another direct sales consultant. Now is your chance to build a new relationship.

Home Parties Tip: A home party business is not about the party plan company. A home party business is about the home party consultant.

2). Home Party Plan Company Leadership: Does your company of choice have proven MLM/Network Marketing/Direct Sales Experience? How long have they been in business? Are they ethical? –What about their integrity? Is the company privately held or publicly traded? (If the home party company of choice is publicly traded I hope it is one that Warren Buffet owns e.g., Pampered Chef) Have you actually read their Policies & Procedures? How Many pages? (Less is usually better.) WHY? Because the more paper work the less creativity and options you have. It means your every move will be monitored by the party plan company gate-keepers. You might as well get a job! Who does it protect? Comp plan set up to favor/protect distributors or company? Allow ‘walk away’ income? Loopholes to steal your commissions someday?

LONG TERM focus with a solid foundation, or “get rich quick” mentality? I recently read up on the ‘dead’ Circuit city company. The CEO said that their greatest failure was focusing on short term profits instead of long term value. Is your company of choice has not been in business for 5 years…think again

3) Timing of INDUSTRY and COMPANY: Did you know that jewelry home party plan companies are the hottest thing in the party plan industry? Yes Gold home parties are taking the nation by storm. Bill Gates willingly shares his secrets to success, he says:

1. Recognize the future of an industry

2. Take immediate massive action

3. Be at the right place at the right time!

If you can grasp this, success as a home party consultant is all but guaranteed! That said people will never be too young, too thin, too fashionable, too glamorous or too ****. Any home party plan business surrounding these questions and problems will always be a hit! Run from Startups are to be avoided at all costs. This is what we call trending in the direct sales industry. E.g., once Mary Kay unveiled her company suddenly everyone had a beauty and skin care line you could sell from home. You want to find balance in your choice.

What phase is the Party Plan Company? Formulation? Momentum? Critical Mass? Plateau? Companies in the plateau phase offer more name recognition and less of an opportunity. (Under 5 year or 25 + I’d stay away)!

4). TARGET MARKET for your PRODUCTS: Is there huge demand for the home party products you plan on representing? Is the Future bright? Does the product meet Long Term TRENDS? The BIGGEST mistake people make is by making an emotional decision about their choice to become involved in direct sales. Sure your neighbor who is only a high school graduate jumped into party plan company ABC and made a killing and drives the car of your dreams. That is all well and good. However are you suited to the direct selling business? Is it the right time for you to jump in? More importantly have you identified a market for your product? Want to know why most home party consultants fail? because they found a product but have no one to sell it to. Your first step in succeeding is identifying a market for your product and then finding the right home party company. Trust me on this one, you will save yourself a whole lot of trouble!

5) Flagship PRODUCT(s): Products have to be REMARKABLE Not over-priced CONSUMABLE! Seth Godin, author of the best seller Purple Cow speaks at length on the issue of product remarkability. He talks about the mundane-ness of a regular black and white cow over a purple cow. A purple cow is remarkable. Remarkable incidentally doesn’t mean good or awesome

adjective

worthy of attention; striking

Is your home party product of choice one that will compel other to talk about and thus market for you? This is the essence of word of mouth. Is your product average or top of the line? Your product must be good enough to compel repeat buys and persuade me or any other person to tell a friend or ten about it!

6) Compensation Plan: The comp. plan should be the least of your worries, but I will discuss it for your benefit. The home party, direct sales and direct selling industry are all victims of the recruitment scam. You see you are paid for volume not the number of recruits you get. Look it this way what benefit is it to enroll 100 people who buy nothing? However if you make get 10 customers, and each buy $100 of products then you have a percentage of $1000 home party sales. The compensation needs to pay the average person fair percentage. Party plan companies reward home party consultants for selling products NOT for recruiting reps. Avoid comp. plan that pay on levels. Volume is quantifiable. Levels is cut throat and breeds the scams and failings that network marketing has a bad reputation. Paying on VOLUME not levels – drives BEHAVIOR in the field. Do you have a break-away plan? I would be cautious and careful. Best ’statistics’ to determine comp. plan include

‘TAC’ Total Average Commission? ‘PTV’ Percentage of TOTAL volume ?

7) Training, Education, Experience & Personal Development: Duplication is all well and good. Remember what I said at the beginning a home party plan business is about you. You are the single most important determinant of how successful this home party business. There is no such thing as proven SYSTEMS, UPLINE SUPPORT. The only thing that will help you build a successful business is personal development, training, education and experience. Do you have an Action Plan / Game Plan? It is one that can be taught to others i.e., duplicatable while still leaving room for creativity, innovation and expansion? Times have changed. Some things that worked just a few years ago, do not today. Many companies and TEAMS are using outdated systems and methods. Most people (92+% of population) do not like to sell or be sold. Are you building a home party business using 8 track methods in an iPod world? Don’t get caught in a rut!

Wishing you success,

Party Plan Pat



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